Thanks to the evolution of the Internet, it is possible to start a business and be successful.
Everything is at your disposal to create your virtual but real business and become an experienced webmarketeer.
It is not necessary to acquire a diploma to make your place among the best but simply to have the right techniques and tools.
By proceeding in this way, you put all the chances on your side to succeed.
As I told you, all you have to do is follow the right steps, know how to get informed and, above all, persevere in your work.
Becoming a webmarketer means knowing how to target a lucrative market
The first thing to do when you start webmarketing is to find a subject that interests you and to know to whom you can sell your product or services.
To do this, you need to search by the number of people interested in the theme in order to have a profitable market.
This is a very important step that should not be taken lightly.
Indeed, it is one of the main causes of the entrepreneur’s commercial failure (whether online or not). But why is market research very important before deciding to undertake?
Well the answer is simple, if you don’t do this research, you will work on your product, invest time and surely money.
But if in the end no one is interested in your product, you will not be able to sell it and all your work will be done for nothing!
But how do you conduct market research? First of all, you need to brainstorm, i.e. think about successful market niches.
Take a pen and paper and write down any ideas that come to mind, such as hobbies, topics that you are passionate about, or in which you are most comfortable.
If you have a blog, use your members’ comments to help you find an attractive topic.
If you don’t have a blog, look for comments about your theme.
Once your ideas are noted, you need to focus if other individuals are doing research on the topic you have chosen.
To do this, use keywords to get information. Google’s keyword tool is essential for your market research and is free! Do not hesitate to make it your ally. Here is the link: Google’s keyword tool.
Now it goes without saying that you need to know if your potential customers are ready to buy your product.
If it is already on the market, if there is also competition, if the product in question is successfully sold, if affiliate platforms are selling it, etc.
All these questions are important to finalize your target market research.
Design an offer for your target market
In a second step, you must create an offer corresponding to the needs identified, hence the importance of your previous research.
To make your offer, there are several methods but I give you 3 ways to proceed:
- Create and sell your product
- Sell the product in question through an affiliation system or promote the products it offers
- Sell products under private label law (DLP) to which you can sign them with your name
However, if you are a beginner, I recommend affiliate marketing. It is the best and fastest way to generate income.
DLP products are very interesting for webmarketing, because it is already created and you only have to sign. This saves a lot of time and money.
With these 2 points, you can acquire a solid reputation and start creating your own product.
Especially since platforms such as 1TPE, Clickbank or Amazon.com are widely known for their reliability and the products to promote.
Attract targeted traffic to your offer
This is another crucial technique that you need to implement. To earn money, it is essential to make yourself known to your prospects or future customers.
But you have to keep in mind that your traffic must be targeted. They may be potential buyers.
As you might expect, this is when advertising comes into play.
There are 2 ways to make a name for yourself, either for a fee or for free.
Paid ads are advertising campaigns carried out by search engines such as Google, Adwords, Facebook, etc. The system is the PPC (Paid per Click), it allows you to target people who are looking for the product you are offering thanks to keywords.
The free method is also interesting, you have the possibility to advertise with several techniques for example:
- Write a viral ebook by inserting a link to your product or site
- Write an article and submit it to the article directories
- Participate in forums about your product
- Participate in gift fairs
- Exchanges of advertising banners
- Social networks (Twitter, Facebook, Linkedin, etc.)
- Make videos and publish them on Youtube
With a little idea, you will find several techniques for free advertising and generate traffic on your product.
One of the effective methods is to create a prospect list, you collect email addresses in exchange for a free gift. This is fundamental, because it is your database of potential and actual future customers.
To get a person’s email address, you need to get a well-known marketing tool: the autoresponder.
It is an automatic response system generated by a form. When the person visits your page, they sign up for a free and valuable gift.
I strongly advise you to take a paid autoresponder, as it is more reliable for sending emails. At WebMarketeurs, we recommend the excellent Systeme.io.
When you create your list, you need to establish a trust relationship with your prospects. Feel free to give your real name, show your real face and be attentive to your contacts.
It is necessary to establish a sense of security with your prospects, if they do not trust you, you can be sure that you will not make any sales.
This list allows you to offer your product with follow-up emails. In general, it takes between 4 and 7 emails for the prospect to make a purchase.
At the same time, you can also offer other offers and announce promotions.
Produce additional offers
A first sale to your customers is an “initial offer”, or a “front-end offer”.
But thanks to this sale, you can take advantage of it with another strategy such as:
- The unique and limited offer (One Time Offer), it is presented only once, just after the initial purchase and in addition with a discount. If the customer leaves your page, he will never see this offer again.
- The Additional Offer (Upsell), for example, you sell an ebook and you make a sale, at this moment and for a few more Euros you offer the resale rights of this ebook.
- Back-End offers are an additional offer and as an example, you sell an ebook on weight loss, a few days later you can offer him an ebook of light recipes to avoid weight gain.
These 3 points are beneficial for making sales in webmarketing.
Reproduce your business plan
Once you have completed the steps mentioned above, it is better to repeat the process but in another market, you can create other product lines.
Once you understand how it works, you can repeat the same pattern for different niches, you will have a better chance of making sales.
Now all you have to do is start, you have all the information you need to become a successful web marketer without any initial training (state diploma).
However, it is no secret that work is the key to success and perseverance always pays off.
Apply this business plan and you will make your place among the best web marketers.