You have that great idea in your mind, but you are not sure if it is the right time to find your financing source and go for it. It is always best to follow your instincts and try to make it a success.
Still, things are not as simple as you may think, and in order to run a successful business, there are different factors that need to come together.
Before moving forward, we want you to know that while running a business might be more interesting and will allow for more job freedom and enjoyment, it still carries quite a large risk, and it is something that you have to be ready to work for, both physically and mentally.
For some people the biggest challenge of running a successful business is getting their team to cooperate and work effectively; for others, it is how they approach marketing. We would say that both things matter and are interconnected. Still, marketing is something that plays a huge role in your company’s success and that is why most businesses will devote much time and money to it.
Traditional marketing methods aren’t as effective as they once were, and now it is the internet that is taking over. Social media and affiliate marketing are the two most powerful digital advertising methods out there. But in order for your marketing strategy to be successful, you need to have a valid online presence.
And what better way to do so than through a sales funnel? If you have been in the online selling industry over the past few years, you will have heard about this term and how important it is to online platforms. Although ClickFunnels has been around for a long time and still seems to be one of the most effective options for online marketing and sales funnels, it is pricey and is this means it is not ideal for individual entrepreneurs or small startups.
All is not lost though, and there are quite a few alternatives to it of which we would name BuilderAll and Systeme.io as the two best options. But what do these platforms offer and how do they compare to one another? Let’s take a look.
What is Sales Funnel All About?
Before we move on, it might be wise to make the sales funnel term more transparent especially for people who are new to the digital marketing world.
A sales funnel is a process that consists of four different stages and is something that you use to support your online presence, guiding your potential prospects to reach the final phase and buy your product. Once a potential customer is aware of your brand and service or product (whether it is through Google search or your email letter), they have entered your sales funnel, and from there it is your task to guide them through the next few stages and ensure that they will come back.
The four main stages are:
- Stage of Awareness
- Stage of Interest
- Stage of Decision
- Stage of Action
Stage of interest is where most companies either make or break their chances. Why? Because during this stage you will be able to show the potential customer why your product or service is going to work much better than the product of your competitor.
When it comes to the stage of decision and action, the goal is to make the purchase as simple, yet attractive as possible. What do we mean? By following the principle of authority, the principle of commitment as well as the principle of social proof, you will be able to motivate the prospect’s movement towards the final stage of action. The stage of action is the final stage, and in it, you should include offers that will make the customer come back again (free shipping, 1+1 deals, etc.).
Now that you understand what a sales funnel is, let us take a look at the two options we believe are worth considering.
BuilderAll – A Potential Successor Of ClickFunnels
The headline itself probably has you interested in what BuilderAll is all about and how it might replace ClickFunnels.
While the new version of this platform is still young, it has huge potential, mostly based on the fact that it includes a variety of different features, but it doesn’t have as high a price as ClickFunnels.
In fact, it is one of the cheapest platforms out of all the options – the most expensive BuilderAll package is still cheaper than the ClickFunnels starting one.
BuilderAll is a very complete marketing platform and it allows both small startups and individual entrepreneurs to maintain their strong online presence and advertise the products or services they offer.
And on top of all that, it is easy to use the platform, which will allow you major benefits without the need to have advanced tech skills.
Highlight Features
As we have mentioned above, the BuilderAll comes with a variety of tools that are beneficial both for marketing and sales funnel purposes.
One of the biggest features of BuilderAll is hosting. Even the starting package includes hosting and that is a huge advantage compared to some other platforms. It has a unique hosting network that is available in five different continents and allows for fast load speed and low downtime.
Along with that, you will be able to get a benefit out of the BuilderAll App Builder. By creating the relevant app to support your online presence, BuilderAll allows you to improve the user interface and responsive web design that is important given the existing marketing trends. While BuilderAll App Builder might not be that easy to learn, once you get the hang of it, you will not let it go.
In almost any sales funnel platform, the most important thing it must have is a good drag and drop builder. And BuilderAll allows for such as it has three different drag and drop builders.
BuilderAll is highly innovative and includes a variety of different design features such as Photo Studio, Video Editor, Design Studio, and Image Spinner. These tools will allow you to create a stronger online presence, and make your landing and sales pages even more attractive.
Apart from the design tools, an important thing to maintaining an attractive online presence are customizable templates and BuilderAll has got you covered there as well. With hundreds of professionally designed templates, you are sure to find the one that suits your landing page, thank you page, or sales page idea.
The two main features are the eCommerce and eLearning features. The eCommerce feature allows you to create a marketplace on your funnel website, promoting and selling your products and services, as well as receiving payments.
On the other hand, through the eLearning feature, you will get to create and hold numerous online courses or lessons, and maintain a high-quality relationship with your prospects. Not to forget, you will be able to stream either prerecorded or live Webinars as well.
You will be able to create a customized membership site and allow exclusive membership offers. And, in correlation with that, the email marketing campaign is pretty simple and using the Mailing Boss will allow you to have unlimited access to a number of subscribers or emails sent.
You can also split test your content and pages before launching, and with the use of the heat mapping feature, you will be able to know what your customers are most interested in.
Last but not least is the integration, and while you can’t integrate a BuilderAll page with your previous website, it is still integrative with platforms like PayPal and Shopify (as well as a number of other).
Systeme.io – An All-In-One Marketing Tool
Systeme.io started as a French-only marketing platform which is now used worldwide. Many people see it the successor to ClickFunnels – which are quite some boots to fill. Same as the BuilderAll platform, it comes at a significantly lower price than ClickFunnels does and is very easy to use.
It offers a variety of marketing tools and a great affiliate program. It is seen as the best funnel platform for online courses and webinars, and that is for a good reason.
With Systeme.io, it will be easy to control and maintain a strong online presence while creating an excellent online network and building an honest and transparent relationship with your prospects.
Highlight Features
Systeme.io offers a variety of different features that allow you to create a strong eCommerce platform that is going to be suitable both for small businesses and individual entrepreneurs.
The drag and drop builder that Systeme.io includes is one of the best compared to all platforms in the sales funnel market.
Looking at it, you will be able to create attractive sales and landing pages, without the need to have any technical skills or coding knowledge. How so? Systeme.io has created a great instruction algorithm that will guide you through the designing process and allow you to express your creativity.
Along with that, the custom enrollment page is something that makes people decide to use this platform. If you are trying to effectively maintain your online presence and you want a landing page that will make a statement, Systeme.io experts are at your service. They will create one according to your requirements and all you have to do is hand them your design idea.
Systeme.io offers a strong affiliate program that will allow you to attract more customers and be updated on its success during a certain period of time.
Along with that, one of the biggest features that it offers is the custom domain connection. If you have a domain that carries the name of your brand, you are much more likely to attract potential customers than if you were using another one.
Last but not least, Systeme.io offers a phenomenal contact database that will make storing important contact information easy. Once you need to send out a letter to your potential prospects or customers, just take a glance at the contacts database.
BuilderAll vs. Systeme.io
As you can see, both platforms offer a variety of features that will allow you to maintain a strong online presence. Still, we need to compare which one is better, and which one is more likely to be a successor to ClickFunnels.
First and foremost, taking the user experience into consideration, we can say that both platforms are pretty easy to use and navigate through.
On the other hand, both have visible disadvantages.
When it comes to the BuilderAll platform, it still lacks smooth interface as there are a number of glitches and bugs that need to be addressed in the next few years. Along with that, some tools, like BuilderAll App Creator are not that easy to figure out, as there are no adequate tutorials, and live chat customer support is not an option.
While being easy to use, Systeme.io does lack certain tutorials as well and the training tools aren’t as well developed as they are on the BuilderAll platform.
When it comes to automation features, Systeme.io has a lead, as it includes the autoresponder feature as well as an automated webinar system. BuilderAll has a better design and offers more customization features.
One of the most important things in being a sales funnel user is to have access to high-quality templates, and while Systeme.io does come with a few, it doesn’t have nearly as many as the BuilderAll platform.
Still, Systeme.io makes up for that through the customization enrollment page feature where Systeme.io experts are there to create a landing/sales page for you.
A big advantage of both platforms is the hosting service, as users will be able to save money, and acquire a domain that carries the name of their brand.
Last but not least, when comparing these two it is important to once again see what the pricing rates are. While both are much cheaper than ClickFunnels, there is still a difference.
Systeme.io offers three different packages:
- Startup at $27
- Webinars at $47
- Enterprise at $97
BuilderAll also offers three different packages as well:
- Web Presence at $9.90
- Digital Marketing at $29.90
- BuilderAll Business at $49.90
Final Verdict
The final verdict is not easy to come up with. As you can see, both platforms offer a variety of high-quality and easy-to-use features and stand at somewhat same prices.
Still, in our opinion, Systeme.io is perfect for people who organize online courses, and webinars, as well as prefer automation features, while BuilderAll is a platform that is overall better for small businesses and entrepreneurs.