Essentially, all you need to build a sales funnel fast is a product listing, a landing page, and content to engage the potential buyer.
After reading our guide, you'll clearly understand how to create a marketing funnel, and you'll know why it is such a vital part of your sales process.
Sales funnels are integral to monitoring and managing workflows and pipelines, ensuring that you always have the optimal conversion rate from your efforts.
Confirming the Sale – Payment Page: The Decision Phase
Start building a sales funnel by analyzing the payment page presented to your customers. Make sure that the design conveys professionalism and trust. This is not the time to upsell. Ensure that all the necessary fields are present to capture any needed information. If you're looking for extra data like shipping considerations or multiple charge options, streamline them. You’re trying to take your customer from deciding on a purchase to paying as quickly, easily, and directly as possible.
Certain payment gateways allow limited customization but you'll normally find that they've already got a great clear-cut design confirming and paying as fast as possible with nothing in the way to distract or deter the customer.
Bottom of the Funnel – Product Listing: Consideration Phase
Product listings need to answer all of a buyer's questions. This doesn't mean that the design needs to be cluttered and busy. Direct, clean product pages work best. Add multiple high-res images and a few videos as video marketing is becoming near-essential. Make sure that all prices are clearly displayed, as well as all additional charges such as shipping.
You don't want your customer to question trust at all. The entire process of buying from you must be totally transparent. Use an available space surrounding suggests related products and other potential upsells. Everything on your product page needs to relate to your product directly. Any other items listed should be supplementary but shouldn't steal the attention from the item itself.
Middle of the Funnel – Landing Page: Interest Phase
Even your landing page can be seen as a funnel. Any part of your marketing can be segmented and structured to direct traffic towards conversion or a sale, but more on this later. Landing pages act as an intermediary. Your customers will be directed by means of an ad or a link in top of the funnel content to your product page.
A landing page should summarize everything related to your product, amplifying a customer's interest. All links on a landing page should steer the user towards your product page, if not the purchase portal directly. This depends on how you structure and silo your content and advertising. Think of landing pages as the way to generate interest from a particular demographic according to a particular angle. Your landing pages are a hook for mainstream interest groups.
The more of them you have, the higher your chances of sparking interest in the reader. Targeted advertising is the only way to succeed. Statistics show that simply implementing 40 or more landing pages, irrespective of their individual qualifying features and traits, increases conversion rates by 500% on average.
The only way to manage the many connected marketing channels is to use a platform like Systeme.io. With everything in one place, you truly understand what you’re developing on a much broader but more specific level.
Top of the Funnel – Featured Content: Awareness Phase
There are lots of ways to capture the attention of browsers. Featured and premium content allows you to turn visitors into members, but don’t overlook the immense value that external content plays to search discovery and ranking. Not only do guest posts and other links like social pages and web 2.0’s help your SERP but they’re also how most loyal customers first find your site or services.
Top-of-the-funnel content has to supply the most value, engaging your audience in ways that matter to them. Very few landing pages are ever going to be encountered unless you funnel traffic towards them which has been satisfied in terms of value. When you give customers what they want, a genuine interest in your brand becomes established.
There are many traffic sources which you can use to promote featured content. Try to use as many of them as possible to diversify your leads and scope for growth. Combine as many types of featured content types as possible:
- Press releases
- Pay per click advertising
- Video marketing
- Social media marketing
- Forum posting
- eBook sharing
- Training courses
- Guides and how-to’s
- Featured articles for guest posting
Building a Micro Funnel
A micro funnel is a great practical example of how to segment your marketing for the best results. A micro funnel is built from a landing page, a lead capture form, and a ‘thank you’ page. You can micro funnel almost anything. From blog subscriptions to video marketing-to-sale funnels, divide your sales into a three-step pipeline and better results are guaranteed.
Start by putting together a fascinating video or article of interest to buyers within your niche. Decide where you’re going to be sharing it and then design a landing page for each type of buyer. Test different styles, approaches, and visual elements.
Split testing, as always, is the best way to optimize. Set out two landing pages each utilizing a design aspect which is a contrasting opposite to the other and see which performs best. Your landing page should pop over a lead capture form asking for the email address of your visitor in exchange for something valuable. If you’ve advertising using a short video, considering offering a full video series.
Any premium content works form digital downloads such as eBooks to discount coupons, site membership and more. Once the lead has been captured, configure an overlay to thank your customer both on screen and via email. With all stages created and ready, you’ve built your own micro funnel in no time.
Optimize Your Funnels
The best way to optimize your sales funnels is to build them using an all-inclusive platform like Systeme.io. Instead of struggling with individual platforms and packages, all your autoresponders, metrics, and even ad targeting are in one place. It couldn’t be easier to get a bird’s eye view of internal operations and the performance of your marketing and sales funnels. Stay on top of your numbers, developing content according to statistics, and you are ensured rapid but steady growth.