Year after year, email marketing exhibits the highest conversion rates across all marketing channels. No less than 66% of all customers make a purchase straight after receiving a marketing email message. This is more than both social media and direct mail’s conversion rate.
If you are selling anything online or promoting any brand or service, you need to start monetizing your email marketing. This guide will take you through a look at how to make money with email marketing. We’ll give you all of the steps needed to build your own list and start mass mailing.
Build a List
The first thing that all marketers need to do is start building a list. Integrate premium content, eBooks, training guides, online courses, or even webinars which need to be unlocked by subscribing with an email address.
This is the simplest but most effective way to get the contact details turning your website visitor into a lead. Every sale that you make will reward you with a customer with the potential to return.
Every website visitor needs to become a part of your list. Your list needs to be segmented according to which email marketing campaign you plan to engage, and according to your customer demographics. There are many tools to aid you in sorting your list but the easiest way to make sure that you’re on top of all metrics is to use an all-inclusive tool like Systeme.io. Only by classifying your customers according to their interests, can you design converting captivating content.
Design Multiple Campaigns
Before moving on to setting up your automated email messages and responses, you need content. Email marketing campaigns need to be targeted to the prospective demographics that you’ll be emailing. Without segmentation, you’ll see results but campaign performance is extremely limited. If you’re going to be emailing a female in her 30s, then speak from a persona which resonates with a woman. This type of targeting gets very precise, with customer profiling becoming somewhat of an art rather than a science.
Nonetheless, designing new campaigns ensures that your revenues rise due to constant optimization. All advertising content needs to be reinvented and constantly improved, using the valuable insights granted by your metrics and reporting.
Set Up Auto Responders
For each campaign that you plan to run, you’ll need to set up an autoresponder. Free services give limited functionality but they’ll get you up and running. Those on a very tight budget can look into using Gmail’s own auto response feature, but this is basic, to say the least.
The best way to automate your emails is to use specialized software. Systeme.io and other leading marketing software vendors give you dashboards which help you apply the content to each campaign, segmenting your customers. You can then view details reports concerning the behavior of your potential customers. The way that users interact with your emails is integral to shaping a campaign that converts.
Email marketers will either refer users directly to affiliate sites, products or services, or a landing page will be used to funnel traffic. Landing pages are highly preferred to any direct linking. Many of your emails will end up lost unless you use a landing page as an intermediary. Conversion rates across the board are directly increased by simply including a landing page before your sales page.
There are tons of different styles to choose from, and many approaches to take. A landing page must have one goal and a singular focus – the conversion. If you’re selling a product or service, it must be the only thing featured on the landing page. Hubspot has a fantastic selection of landing page examples to serve as inspiration for your next email marketing campaign. Stick to simple pages and answer all the questions that your customers could ask on the page itself.
Segment and Split Test
Your email message campaigns and landing pages need to be segmented according to who you are emailing. The importance of targeted email and design cannot be overstated. Every customer demographic should have at least two email message campaigns and two separate landing pages designed to measure the efficacy of both.
Split testing your marketing is essential to determining what works and what doesn’t. The more campaigns and landing pages you test, specifying specific demographics for each, the higher your conversions will soar.
Monitor Your Metrics
The more reporting you have at your disposal, the better your data-driven decisions. There are lots of ways to keep track of your email marketing metrics but Systeme.io makes everything easy.
A unified dashboard with facilities for email newsletters and campaigns, contacts, funnels, automation, and product sales supplies everything that you need to clearly identify which parts of your marketing approach work the best. Here are a few of the many metrics that you should keep a close eye on:
- Conversion rate
- Spam rate
- Open rate
- Mobile open rate
- Click rate
- Mobile click rate
- Bounce rate
- Unsubscribe rate
- Action over time rate
- Click and open rate according to domain
Email Marketing Tips
One of the best ways to optimize your marketing funnels is to sell cross-related products. Set up your email marketing to use targeted messages based on the metrics of previous shopping habits. If you have a shopping cart, which you should, make sure to have a plan for cart abandonment.
Follow up any abandoned shopping cart with a friendly reminder via email that something could have gone wrong and that the order is available at a click. Incentivizing your customers and subscribers is a great idea as word of mouth is still one of the best forms of advertising. You want referrals.
Raising Email Marketing Conversions
Email marketing is a steady journey towards increasing profits if you market strategically. Always analyze your competition and take advantage of new platforms, product launches, and any hype you can get your hands on. Seasonal selling is always a winning strategy so make sure that your list and content is ready for each holiday. If you split test everything and constant refine product or service selection, you are destined to succeed.