Shopify Review: In-Depth Test of the Famous E-Commerce Software

By WebMarketKings

July 28, 2019


Designing e-commerce sites with software like Wizishop, Magento and Prestashop is possible with Shopify.

Users who have had this experience claim it loud and clear by putting it among the best software in its field.

First released (first version) in 2004, Shopify unveils its current version 9 years later. This latest version includes all updates made since the design.

In 2014, Shopify software generated more than $5 billion in revenue for the company with more than 100,000 users.

It is therefore possible to ask several questions: So many benefits and users for a software? What does he have to be so interesting about? What are the functionalities of the software? What tools are available to merchants?

How can Shopify be used? Is it compatible with SEO practices? On the design side, does it ensure?

Let’s discover together this software that looks (on paper) so perfect.

What does Shopify offer?

To allow everyone to use the software, the company has set up offers that are affordable for everyone and available for all budgets.

There is a very simple subscription formula called basic. It is $29 per month and allows the user to access:

  • An unlimited number of articles published on the site
  • The creation of two employee accounts
  • Unlimited file storage
  • 24/7 technical assistance
  • A free SSL certificate
  • A website and a blog (division of the platform into these two parts)
  • Possibilities to create manual orders

However, you must pay a commission on sales that amounts to 2% of your turnover.

A more advanced package with professional features is available for $79. It gives access to all the possibilities of the basic formula while improving certain points such as :

  • The creation of five accounts for your employees instead of two
  • The commission to be deducted from turnover is reduced to 1%
  • Some original features, such as gift cards
  • Retrieval of baskets that have been abandoned during a previous access
  • Professional statistical reports

A last formula that exceeds the first two formulas is offered at $299 per month and is called Advanced Shopify.

It offers its user several advantages (including those of the pro formula), including the following:

  • The creation of fifteen employee accounts
  • An advanced reporting program
  • A 0.5% commission
  • The priority for updates
  • A protection system that protects the user from fraud in e-shops.

A variety of choices in design and templates

As for WordPress, it is possible to choose between a paid or free template.

By opting for one of the formulas mentioned above, the user will be able to choose between the available templates (about a hundred).

Given the choice made, personalization is possible to a certain extent: the user relies on the activity of his company, his goodwill and all the themes (design) of Shopify to shape the site to his image.

There will be a dilemma in terms of choices, because the proposals are excellent. The choice of templates is not as cheap as what Wix offers, for example.

However, there are always exceptions: wanting the best is a costly choice. Those who want to have more complete templates (premium) can afford it with a budget of 180$.

This offer is accompanied by a more exciting online store than the others.

If over time, the user decides to update his template (modifiable), the template that will be chosen will automatically update itself taking into account the content of the old site (articles, design, pages…).


Editing pages on Shopify

The Shopify software has a feature that gives it the ability to store information and data: its back office.

Even if the software offers good results it is not comparable to Jimdo and Weebly’s offers.

The interface presented by Shopify looks like the one of WordPress.

Given the limited number of tools available from Shopify, some people, including developers, say it does not look like website creation software, but rather like a sophisticated blog creation application.

Being a site editing software, it could be used to make additions and edits.

Shopify’s capabilities are also limited in terms of page tree management. Most of the time, links should be put on the main pages alone.

For subpages, links cannot be created.

It is therefore important to be well organized and to maintain on all pages the main menu to have a fluidity in the online store.

On the other hand, for a good performance, a customization of the template of the merchant site is possible: change of the font size and font style.

A special button has been dedicated for changing the portal colours.

The user could have problems to worry about because of the two languages used for page editing: Liquid language and CSS code.

Shopify e-business applications

Product integration

Most software when it is released online requires the integration of certain applications that can improve their performance, this is not the case with Shopify.

The Shopify software is already operational as soon as it is online.

As far as products are concerned, integration is not a problem, because the tools available to Shopify make it possible to describe all the specificities of the product as well as the catalogues.

Some variables (maximum three) are therefore taken into account when integrating products.

New products in the catalogue are updated automatically.

shopify boutique

Shopping cart and customer area

For online shops, shopping cart systems make it easier for customers.

Thus, the entire software system has been programmed so that all items that will be chosen by customers will automatically be placed in a dedicated shopping cart.

The customer who would like to manage his basket and purchases freely can open an account in the customer area. An upstream configuration is first carried out by the user.

Registration on the customer area is done by means of an email and a password.

The email address will be very important to send customers promotional offers and the latest news from the platform.

As far as communication is concerned, it is impossible for customers to leave their opinions and/or comments on the articles. There is no space for comments on any page.

The only possibility available for customers is to go to the blog page to express themselves.

Promotional code creation tool

For attractive product advertising, Shopify provides its users with a tool that allows them to create discount codes that are fairly easy to use.

It will now be up to the user to generate the promotional codes of his choice: either as a percentage, a fixed amount or a voucher. It will be applied to the price of the chosen product or to all the products contained in the basket.

Discount codes can also be applied to the cost of delivery.

Tool for calculating shipping costs

Shopify also has a transport cost calculator.

Thus, it is possible for the user to inform each customer of the costs related to each product or a number of products; customers will be able to have an idea of the budget to be executed.

On the other hand, if the user does not have the information to accurately define his costs, Shopify is able to provide him with costs that are applied by other carriers that already operate (UPS, Fedex…).

Payment systems

For online shops, there are often integrated payment systems to facilitate transactions.

The Shopify software preferred PayPal as the default payment system.

However, it is possible for the software owner to insert other systems to diversify customer categories. Bitcoin is also tolerated by this software unlike its competitors.

shopify app

Automatic emails

Shopify has a suitable tool for designing automatic emails to send to customers compared to those of its competitors.

The functionalities of this tool allow it to make customizations according to the user. Ready-to-use templates are also available.

Applications developed for Shopify

In perpetual study to make its software the number 1 software in the field, the company (following its observations) realized that its software is not as complete as some people say despite multiple updates.

Regarding the software’s shortcomings, many applications have been on its App Store. Out of nearly 500 applications, the vast majority of it is obtained free of charge.

Although a good part of it is free, the most advanced part is not free. The applications are subdivided into 9 categories, namely:

  • Social Media
  • Marketing
  • Dirty
  • Accounting
  • Shipping
  • Inventory
  • Tools Tools
  • Reporting
  • Customer services

shopify dropshipping

Shopify sites and SEO

The features offered by Shopify software are adequate to achieve very good SEO results. This integrated functionality is provided on all subscription packages.

It will therefore be open to anyone who chooses the software. Some tags such as “Title” and “Meta description” can be inserted on the platform pages as well as all the pages produced by the platform.

Similarly, the URL of the platform can be modified to allow for quality referencing on search engines.

It is important to note that only Shopify in the domain provides this kind of functionality.

It is exceptionally because of the latter that some people who are not very good at SEO opt for this software which is able to fill in the SEO parameter fields based on the details derived from the pages of your platform.

Also in terms of SEO, Shopify has very good performance in terms of page loading speed, which is very important.

To have a good SEO ranking, websites must have a very good loading speed in search engines.

According to some tests performed with tools such as PageSpeed confirms that Shopify provides very good SEO performance.

shopify essai gratuit

Other possibilities offered by Shopify

The Shopify software apart from the available possibilities also allows you to create unlimited blogs for articles or topics.

One could expect another novelty besides its page editor; the only notable difference with this blog editing tool is the provision of a special space just for comments.

In addition to the basic formula, the other formulas (advanced or professional) allow the use of the service called “Abandoned check out cart recovery”.

It has often been noticed following specific studies on e-commerce that 7 out of 10 visitors to online shops tend not to finalize their purchases and neglect the basket they have created.

The tool in question is set up to encourage visitors to finalize their purchases or orders by email.

With regard to communication, technical support is available 24 hours a day to meet the needs of anyone related to: the back office or other issues.

A forum dedicated to all is also available for all.

The only disadvantage in terms of communication is the language used: English. Without some knowledge of English, it will be difficult to use the software.

Shopify: what to remember

Extraordinary software very easy to use, Shopify proves to be a suitable tool for setting up an online store and SEO referencing practices.

He will be able to help his user to get what he wants in terms of design or quality. However, its page editing tool leaves something to be desired to date.

Click here to Discover Shopify Free For 14 Days!


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