Many people have already heard of SurveyMonkey without really knowing what it is actually about.
Founded by Ryan Finley in 1999, SurveyMonkey is an online survey site that offers free customizable surveys and many statistical programs.
Very well known in the professional world, it is increasingly used by many managers or future managers.
What exactly is SurveyMonkey?
SurveyMonkey is a tool that allows you to launch any type of online survey project, whether for market research, rapid survey, competitive analysis or customer or employee feedback.
This easy-to-use platform allows you to tailor your surveys to a well-defined target audience.
It has automated and advanced features that have been specifically designed to help different types of professionals conduct different types of online surveys or polls and obtain real-time results by contacting millions of people.
The large amount of data collected can be easily analyzed using the platform’s data analysis and reporting functions.
In addition, for collaborative purposes, data and report analysis can be exported in various formats and shared between teams.
As a result, data-based decisions can be made to improve the functioning of organizations, businesses and much more.
Some of the advantages of SurveyMonkey
Creating, collecting and analyzing data from millions of respondents has become an easy goal with SurveyMonkey.
With collaborative and configurable attributes, this online survey tool can be used for almost any survey research purpose.
You have the ability to create long and short, simple and complex surveys in just a few minutes.
In addition, customizable features are added to the interactive interface that the platform offers to its users.
One of SurveyMonkey’s amazing features is its extensive question bank that offers specific questions that can be integrated and customized into different types such as customer satisfaction, demographics, health care, human resources, policies, employee feedback, community, market research, non-profit events and much more.
You also have the option of adding questions to the survey based on your requirements.
The platform can therefore provide the necessary impetus to make intelligent and judicious decisions about the various areas of the company.
The reporting and analysis tool can accelerate data-based decisions and help organizations take steps to implement the measures suggested by the results of the various surveys.
SurveyMonkey also improves collaboration between teams.
Surveys can be completed and shared between teams within the same organization through a single account.
This has the advantage of preventing many concerns that may arise when analyzing, discussing or manually sharing survey results.
And if you are concerned about the security of survey data, know that the platform has excellent solutions for securing data.
One example is the TRUSTe certification.
Some of SurveyMonkey’s features include
The platform provides you with many features such as:
- a wide range of survey models
- real-time results
- the integration of a SPSS (Statistical Package for the Social Sciences), which is software used for statistical analysis
- customized reports
- text analysis
- account management
- integration of the Net Promoter® Score (NPS) system
- customizable survey links and design themes
- personalized markings
- the possibility to export the results to Excel and PDF files
- the grouping of questions
- a dynamic questionnaire
- multilingual surveys
- a summary of the results
Some disadvantages of SurveyMonkey
Although the platform has good customer service, some deficiencies are observed, such as response times.
SurveyMonkey therefore needs to make some improvements in its customer service. Some users also complain about monotonous interactions and the site’s poor design.
It is important for the platform to boost its interactions with some of its users and improve its design.
The other disadvantage is the creation of models, which is not easy for everyone. SurveyMonkey should therefore make it easier to create templates, especially for beginners.
Some of the criticism comes from the NPS system, which is not specific enough.
In addition, in the absence of a plan to exploit the results, the NPS survey cannot really help your company or organization.
SurveyMonkey is also known for its cost, which some Internet users consider quite excessive.
SurveyMonkey Performance and Interest
This tool helps many individuals, businesses and organizations every day to get the answers they need to make optimal decisions.
For independent researchers, the platform delivers easy-to-use and robust online survey technology, with popular features such as survey templates and a question bank.
Offering several configuration possibilities, from the creation to the distribution of the questionnaire, the platform is positioned as the most complete tool on the market.
Available in French and very flexible, you have the possibility to customize many elements of the questionnaire in order to benefit from user feedback in a very precise way.
When you take the initiative to acquire survey software, whether you are a novice web entrepreneur or not, it is important to observe how experts evaluate this software and to get the opinion of the people and companies who have already purchased it.
This will allow you to get an overview of the product and determine whether it will meet your expectations.
For this reason, it is therefore advisable to visit sites that collect users’ opinions.
In short, SurveyMonkey is positioned as the most complete software on the market. It is also for this reason that it is one of the most widespread and widely used tools.
It is therefore the right software for those who want a wide range of features.
However, it should be remembered that the site has the same interface for the administrator and user of the questionnaire, which has the advantage of simplifying the creation and management of the survey.
Although it is one of the most expensive pricing tools on the market, SurveyMonkey will fully meet the expectations of entrepreneurs starting out on the web and interested in online business.