Quitting your 9-to-5 job and starting your own business sounds exciting, doesn’t it? It is, but running your own company is not easy and although it is more lucrative than working for a boss, it still requires a lot of effort and time to be put in.
And, on top of all that, you are the one who has to solve problems and carry all the risk while deciding on further critical steps.
Let’s not forget – with you being the boss, there will be times where you will need to act as a mediator between the members of your team in order to keep operations running smoothly.
Running a successful business depends on a variety of factors and among these, it seems that marketing might be the most important one. We are all familiar with the traditional marketing methods such as TV ads or handouts like pamphlets and brochures, but in the past few decades, those marketing methods have slowly started falling behind, being taken over by online advertising.
There are multiple benefits to online advertising, and apart from the fact that it allows for long-term success, it is cheaper and more effective. Along with that, given the fact that billions of people are using the internet, it is just much easier to reach your potential target group using it.
Inside the online marketing group, one particular method has proven to be the most effective. Yes, we are talking about a sales funnel. While the term itself might not reveal too much initially, it is very simple indeed. Imagining a real-life funnel will make things a lot easier.
Let’s see what a sales funnel is all about, how you can use one in your business, and how Systeme.io is winning the digital advertising market.
What is a Sales Funnel?
As mentioned above, sales funnel might sound pretty confusing, but when it is put in an advertising perspective, the meaning becomes very clear. Experts see a sales funnel as a path that a customer takes during the buying process. While some customers stay at the beginning of a sales funnel, others make it to the end.
As a business owner, your goal is to drive as many people through the funnel as possible. A sales funnel is made up of four critical stages: phase of awareness; the phase of interest; the phase of decision; and the phase of action.
The first stage, called the phase of awareness is the most important one because that is the stage where you start to create a strong bond with your potential buyer – a relationship that will be based on value, transparency, and honesty.
Your goal is to drive as many potential prospects into your sales funnel as you can. You can do this with interesting promotional offers, such as quizzes, emails, social media posts, etc. You should know that a prospect that finds you via a relevant Google search is more confident about buying your product or service.
This means that investing in SEO and responsive web design is critical – but we will get to that later.
Building awareness about your service or product and what you offer comes with the phase of interest. Once your prospect is at this phase, it is your time to shine and make them fall in love with your story and your service or product. This is where email letters and backlinking will play a huge role in your success.
The prospect is aware of your product or service and has developed a certain interest in it – but now is the time that you lure them into the decision of actually buying your product or service. You will do this through highlighting positive customer feedback and testimonials. There are a few guiding principles that you may use in this stage – the principle of reciprocity; the principle of authority; the principle of liking; the principle of social proof; as well as the principle of commitment and consistency.
Lastly, your prospect will arrive at the phase of action (buying your product or service) and now your goal should be to make it as attractive as possible for them to potentially repurchase or reuse it again in the near future.
What Is Systeme.io?
Given the high potential of the sales funnel method, there are numerous platforms that are trying to make it as easy as possible for companies to succeed. Deciding on a certain platform depends on a variety of factors – the size of your business, budget, as well as the type of service or product you are offering.
Out of all the offered platforms, Systeme.io offers a high-quality service no matter if you are running a small starter company, a mid-sized competitive business, or you are a big dog in your niche. It is an online platform that allows you to sell your products and services under a separate domain, using all the features of a sales funnel method.
The biggest potential of Systeme.io is in the online platform that it allows you to organize, as well as numerous automation features of which most you can set up on your own. Creating custom newsletters and promotional offers is very simple, and it allows you to guide your lead throughout the whole sales funnel process.
What are the Potential Benefits of Such a Platform?
While talking about the exciting benefits of Systeme.io would require quite a bit of time because the list is quite lengthy, we will still do our best to highlight a few that make this platform so unique.
First, using such a platform will allow you to be able to build an effective sales funnel network that will let you get the best return on investment (ROI), and with you being the leading figure throughout the process, creating and customizing an online course will be simple.
Systeme.io allows you to combine all the potentials of online marketing with their easy to use the platform, which includes a variety of automation features. It is an excellent way to create better communication with your prospects and reach a wider audience. And on top of all that, your sales are going to increase, which is the goal, of course.
What Does Systeme.io Lack?
Although we see it as one of the best sales funnel platforms, especially when it comes to online courses, there is still room for improvement.
First, this platform might take some time to figure out for new users – while it is easy to use, you will still need to do some research before managing to get the most out of it (as some features are pretty hard to get a hold of).
Unfortunately, unlike some other platforms, Systeme.io doesn’t allow for integration with tools or services that are outside of the platform. Lastly, you are not able to be flexible when it comes to your domain and site design.
What is the Pricing?
If you have already done some research on the sales funnel sphere you know that most of the platforms allow for a variety of packages, some being better for starting businesses while others cover all the needs of a big enterprise. Systeme.io has it all and includes three different packages.
First, there is the Startup package, which we see as an excellent option if you are running a smaller company, or you want to try out the potential of this platform. It costs $27 per month, and allows for a variety of benefits such as
- 5,000 email subscribers
- Unlimited sales funnels and emails sent
- Unlimited members
- Unlimited storage space
- Affiliate program
- 24/7 support
- Marketing automation
However, it doesn’t allow for a custom domain which is the biggest disadvantage to this package.
Secondly, the Webinars package is available at $47 per month, but covers the con that the first package has. Allowing for double the number of email subscribers, as well as 5 membership sites, and 2 custom domains (the basic package has none), this offer is excellent, especially if you plan to hold webinars as a part of your service.
Lastly, there is the Enterprise package, and while the price is significantly higher in price than of the previous two, costing $97 per month, it doesn’t lack in value.
This package includes 15,000 email subscribers, unlimited members and storage space, unlimited sales funnels, unlimited emails sent, as well as unlimited webinars.
What might be the biggest difference is the fact that it comes with multiple 1-on-1 coaching sessions, as well as 5 custom domains that are at your use.
Not to forget, if you are interested to try any of the above-mentioned plans, System.io allows for a 14-day free trial with no credit card required.
What Features Does Systeme.io Consist Of?
Before moving on to why Systeme.io might be better than its competitors, let’s take a look at the few highlighting features of this platform.
The feature that makes designing your platform a lot easier is the drag-and-drop page builder. The drag and drop page builder allows you to create an attractive website even without programming knowledge or additional costs of hiring an expert to do it.
The drag and drop page builder is easy to use and is the most important feature when it comes to user interface.
When it comes to building brand awareness, a custom domain might be the most powerful tool to use. And while the basic package doesn’t offer this feature, both the Webinar and Enterprise package do. If you use the domain name of another service, you might lack brand awareness, and a potential prospect may never reach the final stage of your sales funnel.
Along with the drag and drop page builder, an important thing to have is an attractive landing page and, with Systeme.io experts at your service, this does not present a problem. The custom enrollment landing page is something that makes this platform stand out from others.
Of course, the affiliate programs that it offers makes it much easier for a business owner to create a good marketing platform and customize the affiliate method according to their needs. It is integrated with both PayPal and Stripe. Plus, it allows for an excellent contact database that will make storing the contact info of your students, prospects, and tutors much easier.
How is Systeme.io Better?
So, we have discussed all the benefits, disadvantages, and features of the Systeme.io platform. The only question that now remains is why and how is it better than other similar platforms.
While ClickFunnels has been leading the market for a long time, alternatives have been coming out in the past few years, and Systeme.io might be your best choice. The reason? It is able to efficiently deliver the results you are looking for, without breaking your budget.
The fact that Systeme.io allows for three different packages, suitable for different business concepts, is a major benefit, and although the basic package of $27 might not be as inclusive, it will still boost your company’s growth, especially if you are just starting out or have a smaller budget. And that is what makes Systeme.io so popular.
Hundreds of small business are driven by the idea of getting high returns for low investment. Let’s not forget – the Systeme.io platform will allow your website to be attractive and user-friendly. That is something that matters and, along with the SEO, might even be the most important factor in running a successful digital advertising campaign.
Final Verdict
In the end, it is up to you to make the right decision according to your business size, preference, and your idea of marketing.
Still, Systeme.io is an excellent alternative to the renowned ClickFunnels and something you should go for, especially if you are on a tighter budget.
For as little as $27 a month, you will be able to build a strong network between you and your potential prospects and buyers.