Companies systematically use social networks to convey their image and communicate easily with their partners and prospects.
Youtube, the first video hosting site on the Net, has become the site of a fierce battle between companies, videographers or youtubeurs who must constantly increase their ingenuity to stand out from the competition.
Their main objective is to get the best SEO on Youtube, to appear among the first results when a visitor performs a specific search.
They can thus make more visible than the competition and attract more prospects. To achieve this goal, it is necessary to optimize your video publishing strategy.
TubeBuddy, a Youtube extension that is increasingly used, greatly facilitates this optimization work. Let’s test it!
Presentation of TubeBuddy
TubeBuddy is a Youtube extension that can be downloaded for free.
It is certified by Youtube and adapts to the different functions of the site. Its objective is to provide a videographer or entrepreneur with different tools to facilitate the publication of videos, as well as analytical and statistical indicators.
These help to better understand the reasons for the success or failure of a video, a good or a bad Youtube referencing.
They therefore indicate the choices to be made so that a video can be viewed more easily, depending on the choice of its keywords for example.
How the application works
After uploading the application to TubeBuddy.com, an access icon appears on Youtube, allowing you to use the various services.
TubeBuddy allows first of all an automated referencing of your videos.
While the classic method of publishing a new video forces you to write the description or referencing tags each time, TubeBuddy allows the process to be automated and several standard profiles to be created, which will automatically fill in these information fields.
This tool is ideal for a channel publishing many videos of the same genre, in a standardized format, and allows you to attach in a few clicks an adapted description and keywords that will facilitate its referencing.
Thanks to TubeBuddy, these keywords can also be entered or reorganized more easily.
Comprehensive statistical data will allow the extension to suggest the most effective keywords according to your theme.
TubeBuddy will explain, for any keyword, how often Internet users search for it, as well as the competition on that word, i.e. the number of other videographers who have chosen it to reference their own videos.
This indication, which corresponds, in short, to the supply and demand of each keyword, allows you to optimize your indexing by choosing the keywords and expressions that will allow you to be as visible as possible.
It therefore informs, in a way, of the market shares that are still to be taken.
A comment classification tool allows you to quickly and easily view the comments left under your videos by visitors.
For example, you can ask to see the unanswered comments and stay close to your community. She will be encouraged to post new comments, which will be beneficial to the referencing of your video.
Different offers for different tools
Already very effective in its free version, TubeBuddy offers additional features for a fee.
Its Pro, Star and Legend versions cost 9, 19 and 39 euros per month respectively. They offer much more comprehensive analytical tools than the free version.
The Legend version allows you to compare yourself with other videographers by directly analyzing the statistics of a competing channel.
This will allow us to learn, among other classic statistical data, the partners of this channel, or its referencing strategies, valuable data to improve our own Youtube channel.
Paid offers also offer comparative tools to easily observe the positive or negative points of each video, such as the choice of this or that miniature, the presence of a survey not.
Finally, they offer discounts, even free of charge, on several YouTube partner services, which will give you access, among other things, to royalty-free music or graphic effects, which will greatly enrich your publications.
While the cost of these paid offers may seem prohibitive at first sight, it is justified by the tools to which it gives access and by the optimization it allows.
An entrepreneur who is determined to improve his content and reference it as much as possible could quickly experience an increase in his prospects and therefore in his revenues, which would soon make his investment profitable.
In addition, these paid tools can be reduced in several cases: for a small Youtube channel (currently with less than 50,000 subscribers), for a non-profit organization, or in the case where the offer is subscribed on a yearly basis.
The advantages of TubeBuddy
The advantages of TubeBuddy are obvious. The application makes it easier to publish videos and standardizes their format.
It also offers varied and very complete analytical tools thanks to which you can easily improve your SEO.
In the best cases, these analytical tools will allow you to understand the impact of each of your choices on the success of your videos and will allow you, in the long run, to surpass your competition by identifying much better than it does the attitudes to adopt, the keywords to favour for your indexation or the themes on which you should focus in priority.
TubeBuddy is a kind of strategic advisor who knows each Youtube video in detail and therefore directs you to the most effective optimization techniques.
The disadvantages of TubeBuddy
Despite its great usefulness, TubeBuddy could still be the subject of some criticism.
On the practical side, it is regrettable that the application is currently only available in English. Nevertheless, with success, it should quickly become more popular with the French public.
Some will also criticize the fact that the most efficient services are not free and that video optimization is therefore primarily aimed at the lucrative activity, the one that seeks a return on investment. Amateur videographers are less likely to use it and improve their content.
Finally, as a follow-up to the previous point, there is a risk that TubeBuddy may result, in the long term, in an excessive emphasis on commercial content, that which takes advantage of the application’s functions and optimally improves its referencing and therefore its visibility, all to the detriment of non-commercial videos, which are relegated to the second rank.
For their part, TubeBuddy users may fear the growing success of the application, and wonder whether they will always have an advantage when all their competitors have access to the same analytical services.
From the point of view of a videographer or auto-entrepreneur, TubeBuddy is a very effective tool for publishing videos, analyzing and optimizing their content.
In case of strong competition, the application can make the difference and help you stand out in the race for Youtube SEO.
However, TubeBuddy does not guarantee success, which also depends on other criteria that the application will not influence, such as the theme of your video or the quality of the editing.
More than just a magic wand, TubeBuddy should therefore be seen as a quality analytical complement, very useful for improving a lucrative activity, at least as long as it is not yet too widespread, and its use therefore gives you a real advantage over the competition.